RAMSDEN MADEUS

CONTENT CREATORSOCIAL MEDIA & BRAND SPECIALIST

STRATEGY | ORGANIC GROWTH | SHORT-FORM VIDEO | STORYTELLING | COMMUNITY 

I'm a social and brand content producer who works on both sides of the camera. I trained as an actor at the London Academy of Music & Dramatic Art and Atlantic Acting School in New York, so my instinct is always story first. Strategy, production, publishing, and reporting all done in-house. I own the monthly calendar and campaign planning, direct and shoot on location, appear on camera when a brand needs a face, then edit a shoot into a week of Reels, Shorts, TikToks, stills, and stories.

Most recently, I took a gym's social presence from 316 to 1,122 monthly interactions, a rise of 255%, lifted profile visits by 120%, grew reach by 35% to a steady 160,000 monthly views, and increased link taps in the bio by 56%, which was the account's main route to membership enquiries, myself delivering over 30% of the club's monthly sales. Content that performs is nice, but content that converts is the job.

Before that I spent six year being a brand ambassador to Cartier, Chanel, Ralph Lauren, HBO, and Tiffany & Co. at more than 200 private events, learning a brand voice quickly, and holding it live in front of press, clients, and VIPs.

CartierChanelRalph LaurenHBOTiffany & Co.Prada

ORGANIC CASE STUDY SOCIAL MEDIA MANAGEMENT

Jetts 24 Hour Fitness London, UK

Jetts

INSTAGRAM · TIKTOK · FACEBOOK

+255%

MONTHLY INTERACTIONS

160K

MONTHLY VIEWS (+20%)

+56%

BIO LINK TAPS

Sole social manager for a London gym. I own the full cycle planning the month, designing the assets, filming on site, cutting to platform, publishing, replying, and reporting on what worked.

  1. 01

    PLAN

    Monthly content calendar themes, promos, cadence mapped before the month starts

  2. 02

    DESIGN

    In-house graphics for promos, schedules, announcements

  3. 03

    FILM

    On-site members, trainers, classes, facility

  4. 04

    EDIT

    Cut to platform: reels, stories, statics from one shoot

  5. 05

    PUBLISH

    Scheduling and performance tracking in Meta Business Suite

  6. 06

    ENGAGE

    Comments, DMs, and member replies the half of the job that doesn't show up in the grid.

SELECTED POSTS

Brand Campaign Reel

A collection of brand content shaped for social, highlighting product details and visual storytelling into one cohesive reel.

Wilson Tennis

Brand spec commercial for Wilson Tennis. Concept, directed, and edited by me. Tennis is my current sports obsession, so I wanted to make the type of ad I want to see for my favorite sport.

Capabilities

STRATEGY
Monthly content calendars, campaign and promo planning, brand guideline adherence
PRODUCTION
On-site filming, editing to platform, graphic design, reels / stories / statics
COPY
Captions, hook writing, tone of voice
COMMUNITY
DMs, comments, member engagement
REPORTING
Monthly performance reviews, native and Meta analytics
PLATFORMS
Instagram · TikTok · Facebook · YouTube

Tools

Core

Google Workspace

CORE

Calendars, docs, and shared planning keeps content schedules and campaign briefs organized and collaborative.

Meta Business Suite

CORE

Scheduling, publishing, and performance tracking across Instagram and Facebook the operational hub for day-to-day social management.

Adobe Express, Photoshop and Lightroom

CORE

Full design toolkit quick templates in Express, photo compositing and retouching in Photoshop, and color grading in Lightroom.

Canva

CORE

Quick-turn graphics promos, announcements, and templates when a full Adobe session isn't needed.

CapCut

CORE

Final cut. Captions, platform formatting, and the actual edit all happen here fast, mobile, and honest about what it is.

Microsoft Office

CORE

Reporting and client decks monthly performance reviews and campaign recaps built in Excel and PowerPoint.

Supporting

Claude

SUPPORTING

Where every asset starts hooks, scripts, and caption variations. I draft and iterate here before anything gets generated.

Higgsfield

SUPPORTING

Holds the look together. Product, setting, and lighting stay consistent across a run of shots so the product reads the same throughout.

Nano Banana

SUPPORTING

Builds the base. Still images and product frames I animate from the starting plate for the whole pipeline.

Foreplay

SUPPORTING

Ad research. Competitor ad library and creative reference where I study what's working before I build my own.